Your end of diet weight is a lie! The end goal of a successful dieting phase is not that you maintain that scale weight but rather that you maintain your new body composition.

Fat loss doesn’t need to be overly complicated! Here are the 5 things you need to do really well to succeed in your fat loss phase.

Daily weight fluctuations are NORMAL! We don’t treat our body the same every single day so we can’t expect the scale to be the same every day either.